Starting point
An approved idea or existing material, a short format, few shots, one master and a limited revision cycle.
STARTING FIGURES / BEFORE TAX
Budget guide
Rate card / 2026
The figures below are based on our current working rate card. They clarify the order of budget but do not replace a review of the shot list and source material.
| Format | Starting at | Included |
|---|---|---|
| Creative and treatment | from RUB 150k | Idea, art direction, references, keyframes and treatment. |
| Still imagery | from RUB 150k | Key visual, synthetic photoshoot, product frames and an image series for the campaign. |
| Single AI / VFX shot | from RUB 50k | Product shot, VFX, object or background replacement when a full film is not required. |
| 3 connected shots | around RUB 80k | A small sequence with one visual system and continuity control. |
| Art direction for one scene | +RUB 30k | Additional art direction, look development and visual control for one scene. |
| Existing-video adaptation | from RUB 200k | Product, packaging, background, object, texture, text or language replacement. |
| AI commercial, around 15 seconds | typically around RUB 250k | Full production from visual approach to final master. A complex 15-second scope with high control normally remains within roughly RUB 400k. |
| Series / version package | scoped by shots and masters | Multiple films, durations or formats are estimated from the actual production volume rather than a fixed minimum. |
How to read the figures
What changes the estimate
What increases the budget
Development from scratch, complex shots, longer duration, more iterations, languages and delivery formats.
Precise estimate
We need the task, reference and scope: duration, shot count, versions, source material, timing and rights requirements.
How we estimate
A clear estimate before production
Before production we define scope, checkpoints and deliverables. The estimate accounts for direction, shot count, character and product consistency, compositing, rights, revisions, QC and the number of masters.
Starting figures clarify the order of budget. After reviewing the task we provide a project estimate, schedule and deliverables. Figures are shown before tax and do not constitute a public offer.
Send the task, reference and scope. If a film already exists, attach the master or one problematic shot.